⌁FIELD NOTE
CASE STUDY / 012026 / FIELD NOTE

Independent MUGI concept study

A launch world
with a pulse.

A mascot-led identity system for a Solana community concept — built to make every touchpoint feel like part of the same playful universe.

MUGI campaign sky artwork
M
MUGIHERO ART / FINAL SOURCE ART
Brand world / website / motion / graphicsScroll to read ↘
00

Overview

Give the mascot
somewhere to go.

MUGI started as a constraint: how do you make a meme-adjacent token feel considered without sanding off its joy? The answer is a complete world — one that feels collectible, legible and ready to travel.

RoleConcept / art direction / creative developmentScopeIdentity, web, motion, launch graphics

01 / Concept

The cutest dog
on Solana just got a world.

Japanese packaging culture gave the system its structure. A toy mascot gave it a point of view. The result is warm, graphic and a little bit strange in the right way.

MUGI running cutoutMWORLD
BUILDING

02 / Character + design system

Soft edges.
Strong signal.

A compact system of stamps, pack labels, bold wordmarks and high-contrast surfaces. Designed to hold up in a 40px avatar and a 4K launch poster.

MUGIDISPLAY / 96 — BLACKTHE PACK IS HERETEXT / 20 — MEDIUM
MUGI token object
むぎMUGI PACK / 001
M
SHIBA / MARKET / WORLD01—04

03 / Motion language

Float, land,
follow the cursor.

Motion is light and responsive: clouds drift, the mascot leans into the pointer, and scroll turns the world from sky to city to space.

MUGI running motion still01MUGI
MOVES
MUGI city campaign artwork02MUGI
DRIFTS
MUGI space artwork03MUGI
LANDS

04 / Website + product experience

Make the token
easy to hold.

The site pairs story with the practical layer: a clear token identity, community links, a readable demo-data panel and a launch kit that keeps the system coherent after the homepage.

MUGI website hero
MUGI THE PACK
THE SHIBA THATDRANK
THE
MARKET.
MUGI token profileMUGI / SOLANAM$MUGIDEMO DATA

05 / Community graphics

Built for the
places people gather.

X header, Telegram header, DEXScreener banner, profile card, launch announcement, now-live post, meme template and partnership frame — all from one world.

MUGI X header artworkMUGI / THE PACK IS HERE
MUGI now live artworkNOW LIVEMUGI / 02
MUGI launch announcement artworkMUGI / LAUNCH ANNOUNCEMENTMUGI
HAS ARRIVED.
MUGI launch campaign artwork
M
JOIN THE PACK

06 / Launch campaign

One campaign.
Many entry points.

The launch system keeps the primary message sharp while giving each channel its own crop, rhythm and social behavior.

MUGI HAS ARRIVED launch artworkMUGI HAS ARRIVED.THE PACK IS LIVE.
MUGI NOW LIVE artworkNOW LIVE
MUGIJOIN THE PACK

07 / Template system

Designed to keep
the feed alive.

Reusable meme and partnership frames leave room for future messages without breaking the MUGI world or implying a real partnership.

MUGI meme template backgroundYOUR HEADLINE
HEREMUGI / PACK SIGNAL
MUGI partnership template backgroundMUGI
×
YOUR PROJECTPORTFOLIO TEMPLATE / NOT A REAL PARTNERSHIP

08 / Token + product experience

Small system.
Big surface area.

01TOKEN OBJECTCharacter-led token identity with demo-safe data.
02DEX ADAPTERNormalized UI model with demo-data fallback.
03COMMUNITY LINKSX and Telegram surfaces built into the world.
04STATIC WEBFast, portable, dependency-light output.

09 / Technology

Art direction
with a reliable spine.

The experience is built to stay fast: optimized WebP derivatives, lazy-loaded campaign art, paused offscreen motion, graceful missing-asset fallbacks and reduced-motion support.

PNG masters preservedWebP production derivativesManifest-driven assetsDemo-safe DEX state

Independent MUGI concept study — not affiliated with the project.

Build something
with a point of view.

Let's talk ↗